The web offers many free blogging platforms for people who want to take blogging for a test drive. So are you wondering which is best for you right now?
Determining the best free blogging platform for you will depend on what you are trying to accomplish. We’ll look at the best options available to give you an idea of which blogging platform is best for you.
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Medium is the best platform for simplicity. It offers a simple “what you see is what you get” (WYSIWYG) platform for blogging that embraces minimalism. There’s no need for trial and error, wondering, or guessing. Your post is going to look good when it goes live if it looks good in the editor.
Also, if your post receives enough love from your readers, Medium will offer you the chance to get your content before a new audience (60+ million readers) by featuring it on their app and website as one of their top stories, or in their “daily digest” email.
Note that Medium is all about the written words so it would suit you best if your posts are more of words. However, if you plan to use their blog for other purposes other than writing (photography, etc.), other options will work better for you.
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WordPress is suitable for a variety of blog types with more design options than other free platforms. It is an easy to use platform that allows you to have some control over customization.
With WordPress.com, you are getting numerous features such as a free WordPress.com subdomain, dozens of free themes, community support, and “Jetpack” essential features.
However, WordPress.com is not suitable for you if you want to blog for a business. Also, you won’t be able to install free WordPress themes and plugins from third parties.
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Hubpages is a free publishing site where anyone can write and publish what they love online with easy, non-techie tools. It is a network of sites that allow hubbers (or bloggers) to share their posts with a large open community.
On Hubpages, your posts will be widely read due to the heavy traffic generated on the site. Also, if you are a creative blogger, Hubpages’ Arts and Design section will be a happy place for you.
However, the average blog post on Hubpages is relatively too short, it could be challenging if you like telling a lot of stories in your posts. Also, Hubpages won’t work for you if you are looking to write a purely “personal” blog.
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Tumblr is an intuitive and easy to use platform suited for less tech-savvy bloggers. It is the option for you if you are looking to share visuals, such as artwork, graphics, photos, and videos. You can also publish text-based posts.
The platform is based on sharing. People can easily reblog your post if they like it. They can also follow you easily if they choose.
However, the Tumblr blog is not very flexible. One can’t easily install a membership platform. Also, if you decide to change platforms, you won’t be able to batch export your blog posts.
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Typically, LinkedIn is used for professional networking, but it offers a publishing platform also. LinkedIn users can write posts that can be (potentially) read by any of the 260 million members of the platform.
If you want to reach professionals and businesses, blogging on LinkedIn is suitable for you. If your content is great, it can also reach people outside your list of connections.
However, there are very few customization options available. Also, other platforms may work best for you if you are not a working professional or targeting professionals and businesses.
An opportunity to build credibility in your field is through guest blogging. When people realize that your post is published on sites like Forbes, Smart Blogger, Business Insider, Lifehacker, the way they see your changes.
Guest blogging offers you the chance to reach out to an already-existing, relevant audience. If you want to boost your authority and manage your reputation, this is the option for you.
However, if your goal is to build up your own blog, forget about guest blogging and publish your masterpiece on your own blog, even if it’s not popular yet. This is because guest blogging no longer serves so much to drive traffic to the guest blogger’s blog. Also, getting published on quality websites will be hard and time-consuming.
In conclusion, these five free platforms for blogging are the best options that bloggers can choose from depending on what they want to blog about and who their target audience is. Considers the pro and cons to determine the option that would work best for you.
Kevin Curran is a digital marketing consultant who specializes in SEO, targeted traffic and website conversions.