The hardest part of creating high-quality content is coming up with ideas. It can be a daunting task to write when you have no idea what to write about.
However, if you have an idea block, there are still so many things you can write about to ensure you give your audience something to read, to maintain consistent traffic, leads, and conversions.
How to Find Topics For Your Blog Posts
Here are tips that can help any type of blogger or publisher come up with blog post ideas even when they feel like they’ve got no creativity left to give.
- Ask Your Audience/Customers What They Need Help With
Since valuable content is one that can solve your audience’s problem, consider asking them what they need help with. Whenever you interact with your customers or audience, in emails, on social media, etc., ask what they’ll like to read about.
- Read Through Blog Comments
Another place to get blog ideas is in the comments where readers might have dropped their opinions, contributions, or questions. Don’t limit yourself to your blog comments alone; read through the comments of other blogs your target audience visit. What you find can create new blog ideas for your blog.
- Share Recent News and Insights
Every new day records new happenings in every industry. Consider sharing recent industry news, adding your own opinion about why you think it matters to demonstrate your expertise. Your audience will appreciate you for making it easy for them to keep up with the latest updates in the industry.
- Tell Your Story
A good blog post can be about you. Consider writing about how you started in your industry. What has changed? What you have learned, and the mistakes you made. Such a post centered on how far you have come plus how you got there can help the next generation grow even faster.
- See What Others are Doing
Another effective way to come up with blog post ideas is to constantly expose yourself to other blogs you want to emulate. You can sign up for your favorite blog’s newsletters so you won’t miss a thing. Designate some time each week for blog reading to find new blog ideas.
While creating content ideas, keyword research is an important aspect. Keyword research is a technique used by content creators to discover words users enter into search engines to find what they are looking for. This research will help you create content that will rank and can be found by your target audience.
The basic steps to do keyword research include:
- Firstly, write an interesting post
- Identify core keywords related to your content
- Find long-tail variations with search volumes using Google’s Keyword Tool
- Find even longer variations with soovle.com
- Search the terms in Google to see those with low competition results
- Optimize and win
Another thing to consider when coming up with blog ideas is buyer intent. This involves finding out what your target audience is looking for to create content that will meet their needs. Your customer’s needs and interests should determine what you put out there.
Also, consider your target audience when coming up with blog ideas. Your target audience is the intended readership of your blog post. It refers to a particular group of consumers within a predetermined target market.
Before creating blog content, it’s important to determine who your target audience is. A clear definition of your target audience should precede what you are writing.
Ask yourself who you want to write for and try to be as specific as possible. This will help you achieve sensational results and ultimately run a successful blog.
In conclusion, finding blog post ideas shouldn’t keep you from publishing content consistently for your audience. Hopefully, the points discussed here have given you ideas to start with. Get an idea book to put down all your ideas so you won’t run out of ideas soon.
Delphia is a Staff Writer for the Authors and Speakers Network. Her background is in content creation. From writing a credit repair book to a content marketing magazine, she’s a content-generating machine. When she’s not hard at work, she loves to travel, photography, and a good book.