10 visual design principles you need to thrive


What makes a good design?

It’s obvious when you see it. Good design can be found everywhere. Even everyday objects can be good design. It could be a beautiful wine glass, a unique lampshade, or decorative throw pillows.

Design is not just about eye appeal. It is a balance of form and function. It improves space and is very useful. It effortlessly combines both function and style.

It’s right there! This post is being viewed on a webpage designed to be read.

Design trends are constantly changing. However, the methods are not changing. It is possible to dissect good design and present principles that govern the artwork.

What are design principles? Let’s get started.

Top 10 Design Principles Explained

We can simplify complex processes such as designing. Based on guiding principles, elements such as color and lines, texture, space, and fonts are arranged in a logical way.

Designers tend to go with their gut instincts when designing projects. However, great designers are able to identify and apply these principles to marketing and branding

1. Alignment

Alignment refers to presenting design elements in a systematic way. It can make all the difference to align a block of text with a surrounding shape. This principle is essential for creating a cohesive final product.

2. Contrast

Contrast is important in directing the viewer’s attention to the most prominent parts of a piece. Adobe defines contrast as “what happens to two design elements that are in opposition to one another.” This can be done using elements such as color, size, and thickness.

3. Repetition

A recurring pattern of elements can help make an idea clearer and more memorable. Repetition is the key to consistency. Repetition is more than repeating the same thing over and again. It creates a stronger composition by adding a layer of continuity.

4. Balance

Smashing Magazine says that a balanced composition is “right”. It is stable and pleasing to the eye. There are two types: asymmetrical or symmetrical balance. Any type of balance creates stability while balancing visual weight and the form of positive or negative space.

5. Proximity

Consider the space between elements and their proximity to determine where you should place them. To create a stronger dialog, you can make sections from related parts using proximity. To create an arrangement, it makes sense to place similar elements near each other.

6. Unity

The whole concept is unified by the creation of a connection around a common theme. BonFX states that unity is “achieves overall harmony among all elements for a holistic, consistent composition”.

7. Proportion

When balance, proximity, and unity are combined, it is called proportion. It allows for more space between similar sections. This combination creates an ordered sequence of design elements.

8. Rhythm

It’s not easy to find rhythm visually. To create rhythm, designers build upon consistent elements that make things flow and move together. Rhythm and repetition are often closely linked.

9. Accentuation

By focusing attention on a focal point, emphasis can interrupt the flow of a design’s rhythm. The main focal point is the center of attention. Perspectives can be made more prominent by using color, contrast, patterns, and space.

10. Hierarchy

A hierarchy creates structure. To create a hierarchy, designers use a ranking system that prioritizes elements. To achieve hierarchy, designers must combine all elements and principles of design, including emphasis.


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