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Mentor
Monthly™ Newsletter
Business Building for Professionals....
Coaches, Consultants, Speakers & Trainers
This issue compliments of Larry James!
1. Announcements/Offers
What People are Saying About '10 Super Coaches'
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To find out how 10 ordinary coaches are earning $30,000 to $1.4
million per year, and how you can do it too, click here:
http://www.10SuperCoaches.com
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"I was working on a marketing strategy that was going
to cost quite a bit of money when I bought the ebook. It made me realise
there is a MUCH more direct, and less expensive method. Saved me several
hundred pounds and gave me a kick up the rear end to do something else.
Thanks!"
Neil Gilbranch, United Kingdom
"Why re-invent the wheel when you can see how successful
people are already producing results you want? Don't hesitate, buy it
today. The '10 Super Coaches' ebook has given me the confidence and inner
strength I needed to build my business, I have been able to fine-tune
my fees, and I have offered sample sessions with success."
Denise Simons, New Zealand
RELATE Coaching
Visit http://www.10SuperCoaches.com
2. FEATURE: Have Your Business
Run Itself
(Note: This article includes a bonus audio clip)
So. . .
You are so excited to have your new business. You love to interact with
clients or customers, and to create, create, create!
Then you are hit with realization that paperwork, finances, marketing
and all that business stuff is eating away at your time. And much of it
you don't even like to do. Your own business starts to become just another
job-- with more responsibility.
The answer is 'systems'. You want to set up systems so your business
practically runs itself. You can think of a system as a recipe
for a part of your business.
Part of being your own boss is the flexibility of working when you choose
and traveling when you want. When you are doing everything yourself
and doing it the hard way, you lose this flexibility. You become tied
to your job 24-7. Put systems in place so you don't always have to be
there.
An Example
As an illustration, say you had a chili making business in your backyard.
Taking orders was wasting a lot of your time. So, you decide to systemize
it. You create an order taking process- what you say, forms to use, how
payment is taken, and so on. Once you have a good system in place you
can hire a high school student to take orders for you, teaching him or
her the system. It's easy for them to remember because you wrote it all
down and put it in your Systems Manual!
So which part of your business takes up a lot of your time? Write down
the process for handling that area. Refine it. Improve it. Then
put it in your Systems Manual, and find someone who can learn to do it
well, at the lowest possible price.
Checklists
One way to systemize is to use checklists. When you create a system,
remember it by writing it down or typing it up. You could have a checklist
for proofing your web site, checking your newsletter or submitting articles.
Checklists are also great for routines. You can write down what you want
to do every day, every week, each month and every year for your business.
Here is an example for a coaching business. Suppose you wrote a list
of what you'll do every week...
Weekly Coaching Checklist
Software
A lot of software exists now to help systemize your business, from accounting
to promoting your web site to working your affiliate program (automatic
sales force) to compiling your e-books. For example...
Accounting: MYOB, Quicken, QuickBooks
Getting Web Traffic: WebPosition Gold (free
trial version)
Managing Newsletters, Affiliate Programs, Shopping Carts, Ad Tracking
and Autoresponders: Internet
Marketing Centre and Professional
Cart Solutions
Out Source...
If a part of your business is difficult for you, too time consuming or
you really don't like doing it, hire it out. Find a virtual assistant
to do customer service, go through your e-mail, research, or organize
your travel plans. My assistant Carmel has eased up my workload tremendously.
Your accountant can handle your finances. The kid next door can stuff
envelopes, or even clean your house! Now you can concentrate on your business.
Note: Of course you may not be able to afford all this at once.
That's where profit comes in. You want to generate a small profit
in the business. Then use some of that to invest in a system. Then grow
the profit a little more, and use some of that to invest in another system.
Where can you systemize?
Here are some examples to get you thinking...
- Taking phone calls
- Billing
- Tracking your time
- Using autoresponders for e-mail you send frequently
- Cleaning your office/house
- Paperwork and filing
- Online tracking system for your web site
- Marketing
- Book keeping
- Product delivery
- New client or customer welcome packs
- Client Follow-up
Get started on creating systems for your business today!
Bonus Audio
As a bonus for this article, I've made available the original radio interview
I did with ABC which sparked this article. Listen to this 10 minute clip
for more details on creating and systemizing your own business:
(If the buttons don't play, get the free
flash player)
Enjoy!
3. About the 'Mentor Monthly' Newsletter
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