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Help us fill this page with eZINE tools and tips by submitting your hot ideas! Some are FREE, some are not! www.formatit.com - FREE eZINE Formatting Tool. The purpose of this free utility is to format text to a specified column width while preserving the original paragraph endings. This is especially useful in e-mail formatting. All to often, e-mail clients leave the lines too long. This results in that famous long... short, long... short condition we have all seen. Example: While e-mail generally look normal "FormatIt" is a FREE e-mail formatting utility available that will help to prevent this sort of thing from happening. It solves this problem. If you want to easily create an eZINE with a line width of 65 characters or less, visit this site and it will format it for you with the click of a mouse. You can use a text-only or a Word version. Did you ever get an eZINE or e-mail with a comma where the apostrophe is supposed to be? Word processors typically use "curly" quotes and apostrophes, which are typographically correct, however those characters don't always get sent correctly across the Internet. To assure that everyone will see the eZINE exactly as you intend it, avoid any characters (curly quotes and apostrophes, bullets, em-dashes, foreign accents) that you can't see on the keyboard. www.ezine-Tips.com - Ezine-Tips strives to be the number-one source of free information for e-mail newsletter publishers. Ezine-Tips also periodically reviews some of the best resources for e-mail publishers and interviews many experts in the ezine publishing field. Ezine-Tips is delivered via e-mail five days a week and is available by FREE subscription by sending an e-mail to join-ezine-tips@ezine-tips.com. www.e-zinez.com - This site is dedicated to providing you with information to produce and publish an Internet E-mail Newsletter. Check out their FREE online tutorial. New Report Has More Than "268" eZINE Resources and it's yours FREE with purchase of "The E-zine Queen's" new complete guide to eZINE publishing. Money back guarantee. See a complete table of contents at: www.ezinequeen.com. When is the best day to mail your eZINE? - Deliver your eZINE when readers have fewer messages competing for their attention. Many eZINEs are delivered on the weekend, in an attempt to capture the readers' attention during leisure hours. Others arrive on Monday morning. For many people, that's a busy time of catching up on a box full of e-mail messages, as well as for organizing new projects for the upcoming week. A better time to send your eZINE might be Tuesday or Wednesday afternoon. At that hour, people are likely to have fewer messages competing for their attention. By timing your eZINE for a less busy period, you increase the chances that it will be read. MORE on When is the best DAY & TIME to mail your eZINE? - Recently Tom Kulzer, CEO & Founder of AWeber Communications released an open rate, undeliverable rate and day of week open rate report to their clients. This new "Insider E-mail Report" reveals some on thoughts on the best day and time to send your eZINE! Click here. Lead with your best story or offer - Many eZINEs waste space at the top of text-only eZINES with boilerplate language, such as who they are, the purpose of the message and how to opt out. Leave that to the end. Fire your biggest gun first. Use plenty of white space, avoid weird symbols and limit your line/paragraph length to about 60 characters. Also use hard breaks at the end of each line to preserve the look of your copy. Read: "Why Text-Only E-Zines are Hot." Resource for Hundreds of eZINES to promote your books, eZINE, etc.:
There's no shortage of articles about the "dos" of e-mail marketing. - E-mail consultant Regina Brady takes the opposite approach and lists 12 ways to sabotage an e-mail campaign at: www.Marketing-Ideas.org/. Hot Tip If You Are Receiving eZINES! - Make a separate e-mail address that is reserved only to receive eZINES (eg., myEZINES@youraccount.com). That way all eZINES that you request will go to your special eZINE e-mail inbox. This keeps them separate from your regular e-mail account, makes them easier to manage and you can read them at your convenience. Unsolicited eZINES will show up in your regular e-mail inbox. You can then delete them or - if they were unsolicited - report them as SPAM. E-mail Marketing Usability Rating Calculator - Usability of e-mail marketing messages is one of the least written about, but most critical aspects of e-mail marketing success. Take the usability test on this site and see how your e-mail marketing program rates. Check out their e-mail marketing articles on a variety of topics. www.EmailLabs.com. Best Day to Send Your eZINE - Marketing Sherpa, Inc. - New e-mail stats reveals the best day to send eZINE campaigns. Your eZINE Promotion Checklist - Alexandria K. Brown - While there are seemingly endless ways to promote your eZINE and attract new subscribers, here's a list of Alexandria's favorite 15. Seven Top Ways to Promote Your eZINE - Judy Cullins - You've taken the time and effort to create your eZINE, now, how do you promote it? 20 Words That Kill Your eZINE - Alexandria K. Brown - If you publish any type of e-mail publication, there's a likely chance that your eZINE is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter. eZINE Articles - 40+ articles about eZINES and eZINE publishing. NOTE: More tools and tips. . . Coming soon!
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