• Helping Others Help Themselves! •
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Larry James Presents. . . • Helping Others Help Themselves! • |
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Shameless Promotion!  Larry James is a contributing writer for The Wedding Chronicle Shameless Promotion!  Larry James is a contributing writer for Arizona's Finest Wedding Sites & Services Shameless Promotion!  Larry James was featured in the May, 2006 issue of The Writer Shameless Promotion!  Larry James was featured in the April/May, 2005 issue of Complete Woman Shameless Promotion!  Larry James was featured in the February, 2005 issue of The Writer Shameless Promotion! 
Larry James was featured in two issues of In Touch Weekly Shameless Promotion! 
Larry James is featured on page 254 in the June/July 2004 issue of Modern Bride More Shameless Promotion!  Larry James is featured on page 227 in the latest issue of Arizona Weddings | |
NOTE: Larry James is available to present his book writing, publishing and promotion message
to groups of writers, publishers and professional speakers. If you know of a group that would benefit from Larry's presentations, send an
e-mail to: LarryJames@AuthorsandSpeakersNetwork.com.
Here you will find a wide variety of articles written by expert authors and speakers. Authors and speakers are invited to submit articles that might fit nicely in this menu. Enjoy! If you would like to submit an article to be considered for the Authors & Speakers Articles MENU, please send an e-mail to: Submit@AuthorsandSpeakersNetwork.com. Give us lots of details on the article and a URL link to it if it is already on your Website. Is Promoting on U.S. Currency Legal?
- Larry James -
I personally have "shamelessly" stamped over $26,800 in U.S. currency with a red stamp in the
white border on denominations from $1 to $100 bills with "CelebrateLove.com." I continue to use U.S. Currency to promote
my Website with no complaints.
The Buzz on Being a Shameless NetShaker!
- Larry James -
Internet secrets revealed! Larry reveals what he considers to be the most
important key to shameless self-promotion on the Internet. This article has loads of shameless examples!
This article appears in the book,
"Confessions of Shameless Internet Promoters" by Debbie Allen. Now available in
Larry's Book Store in the Author/Speaker Section.
The Joy of Collaboration
- Ian Percy, CSP - It doesn't matter how rich or poor you are; whether you are an athlete or a couch potato. Being good looking,
amazingly clever and highly educated doesn't change a thing. You could be of royal descent, and it still wouldn't
matter. No way around it - life is something you do in teams. Life requires collaboration!
Why Do People Link To Sites?
- Richard Lowe, Guest Author -
One of the best ways to get consistent traffic to your site is by getting other Webmasters to add your link to their pages.
If you understand the reasons behind this phenomenon, then you will be able to get others to link to your site.
Reciprocal Links: Who & How to Target
- David Callan, Guest Author -
Reciprocal linking is one of the most effective ways of driving targeted mass numbers of people to your website.
However in order to be successful you have to carefully target and choose the sites you want to exhange links with.
How to Get Reciprocal Links
- David Callan, Guest Author -
When you have found your linking targets, what's the best way to actually get them to link to you? David tells you how.
Reciprocal Link E-mail Request Examples
- David Callan, Guest Author -
David shows you effective subject lines and six e-mail templates which you can use when e-mailing other webmasters proposing link exchanges.
Selecting and Evaluating Keyphrases for Search Engine Marketing
- Scott Buresh, Guest Author -
A comprehensive gathering of thoughts about keyphrase selection and evaluation to more effectively help in marketing your Website.
So You're Writing a Book, Eh?
- Larry James - Tips and encouragement for the first-time author.
Includes copyright, trademark, protection of intellectual property info, digital fingerprinting of your
electronic files prior to copyright and other legal stuff.
How to Book a Book Signing And Other Important Stuff!
- Larry James - Here are some suggestions about working with a CRC to book a book signing; what to do and what to say. (Note: This article was
featured in the August 13, 2004 edition of BookZonePro Advance eZINE)
ALWAYS Sign Your Books! -
Larry James - There is never a good reason for an author to not sign their book! Never!
Ask any book store manager. If two identical books are sitting side-by-side and one is signed by the author
and the other is not, guess which one sells first?
Tips From A Road Warrior -
L. Diane Wolfe, Guest Author - Does the words "book signing" terrify you? Fear not! I thought writing "The Circle of Friends"
the best part until I began making public appearances - now I cherish getting out and meeting the readers. As a book signing road warrior
(150 stores in 2 years), I would like to offer you a few fresh ideas to help get your campaign off the ground.
Find a Book Store Near You -
Larry James - Planning a book signing? Use these "QuickLinks" to find a book store near you. All states. PLUS a Bonus Link!
No More Autograph Partys - Dan Poynter, Guest Author -
One of the joys of being a published author is being appreciated for your Work. Getting a favorable response
to your book from a crowd of people is an event most authors look forward to. But many authors and
author-publishers misunderstand the purpose of a book signing and they attend unprepared.
How NOT to Be a Good Guest!
- Roberta Gale, Guest Author - Media coach, Roberta Gale, offers her experience as a former talk show host in New York and other major markets.
Why The Topic Does Not Matter When Seeking Radio Interviews
- Bryan Farrish, Guest Author - Radio producers many times do not care what your topic/angle is, and thus they give you no booking interest.
Find out why.
Radio Interviews 101
- Bryan Farrish, Guest Author - Everything you ever wanted to know about the best and not-so-good radio time slots and the easiest and most difficult
times to book your next interview.
Radio Interviews 101 - Controversy
- Bryan Farrish, Guest Author - When attempting to get interviews in any media, especially radio,
it's important to be able to mold your information into something that stations are most likely to want.
Components of a Good Radio Interview
- Bryan Farrish, Guest Author - Some miscellaneous components are a part of a good radio interview... some of which are directly under your control, and
some of which are not. In 2 parts.
Promote Yourself on Talk Radio
- William A. Gordon, Guest Author - You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio.
My friend and I have been scheduling our own radio appearances for several years and logged over 800 interviews.
Every 1000-Watt Station Can Help:
A Strategy for Today's Talk Radio Scene - Marsha Friedman, Guest Author - There's no doubt that talk radio is a great
vehicle for authors, because it allows them to give in-depth answers and puts them in direct communication with people who may want
to buy their book. But talk radio is not what it used to be.
Don't Pay for Radio Interviews
- Joan Stewart, Guest Author - There's nothing wrong with the concept of paying money for air time. But there's a name for it.
It's called advertising.
Giving Your Contact Info on Radio
- Bryan Farrish, Guest Author - Rounding out a good interview, is the making sure that listeners can find you. The number of
sales you make from your interview is going to be directly proportional to the number of times you give out your contact info on the air.
4 Secrets to Becoming A Guest on Top TV Talk Shows
- Susan Harrow, Guest Author - The phone rings. You hear an authoritative voice say, "Hello, I'm the producer of... Good Morning
America or Oprah, or Larry King Live" or any other top talk show, you name it. This is your big moment, the break you've been waiting for.
After you catch your breath what do you do?
How to Get Booked on Oprah
- Susan Harrow, Guest Author - Most people believe that getting on Oprah will make them a millionaire, their book a bestseller
or their business boom. For your career to take-off like the last space shuttle, you must prepare to make the most of your appearance.
Here are some hot tips to help you get invited as a guest on the show, rivet your audience on the air, and ultimately sell yourself
along with your product(s) or book(s).
5 Secrets Copy-Writing Pros Use to Create Headlines
For Pitch Letters, Press Releases, And Products - Susan Harrow, Guest Author - The first thing a producer sees is your headline. If you
don't capture their interest in your first line, most producers won't read any further; you've lost your chance to pitch your idea.
7 Tips to Become a Star TV Guest
- Susan Harrow, Guest Author - Here is how one expert made a splash on CNN'S Paula Zahn Now, and how you can too.
You Can Be An Effective Public Speaker
- Jeff Keller, Guest Author - Public speaking. Just the thought of it sends shivers down the spines of so many. Developing your public
speaking skills is well worth the effort. Part 1 discusses techniques you can
use to enhance your presentations. Part 2 covers more techniques for effective public speaking, including how to open
and close your presentation, how to use stories, humor and much more!
The Greatest Money-Making Secret in History -
Joe Vitale, Guest Author - Here's a wonderful article from one of the most successful marketing gurus of all time.
It illustrates the power of gratitude and prosperous thinking in creating abundance
in your life.
A Powerful Presentation Deserves A Powerful Introduction -
Michael Hart, Guest Author - Before you begin speaking, you must establish your credibility, that is,
tell your listeners who you are and what you, an authority on
the subject, plan to discuss. Michael shows you how.
Introductions: Their Care &
Feeding - Larry James - This article will help you get a great introduction every time.
More "Back-of-the-Room Sales!
- Larry James - Here's a great tip to use when a
meeting planner balks at having a sales table at the back-of-the-room for your books, videos, etc.
5 BIG Tips to Developing Shamefully Successful Self-Promotion
- Debbie Allen - Quick and helpful tips on "self-promotion" from Debbie Allen, the founder of
"Self-Promotion Month - October."
The Secret to Getting Your Book Cover on Amazon.com FAST
- Dan Poynter - This amazing hot tip
can save you lots of time and begin to make you money faster.
How to Enhance Your Amazon.com Book Listing
- Larry James - Here is the steps to take to add or change information on your book page on Amazon.com. Also a comment
regarding Amazon.com's book sales ranking system.
34 Tips for Better Writing
- Author Unknown - Wanna be a better writer? Read these tips verrrrry sloooowly.
There's a whimsical, yet noteworthy lesson in each one.
Top Seven Mistakes Writers Make and What to Do About Them
- Judy Cullins - Are you "stuck" when it comes to writing your book? Judy shares
her advice about how to overcome many common mistakes authors make.
Sell Books While You Sleep
- Judy Cullins - If you are willing to take four or five actions each day to promote your
products, you will have successful sales. Follow these steps to learn how to promote your book on line and make big sales.
The 10 Biggest Traps to Avoid When You Speak: Dull to Dynamic
- Patricia Fripp, CSP, CPAE - Avoiding these 10 common traps is the first step to
changing dull-and-boring speaking into dynamic, powerful, and persuasive communication.
Titles Sell Books
- Judy Cullins - A clever title is great if it is clear, but a clear title
is always preferable. The best? A clear and clever title. A shorter title is better than a longer one.
How to Write a Short Article in Less than 500 Words
- Judy Cullins - Online publishers, ezine subscribers, and Web visitors
want short, useful information. Use this "500-Word Article Formula" to create trusting, confident, and lifelong clients and customers.
How To Get Slightly Famous in Print
- Steven Van Yoder, Guest Author - Early in my career, I wrote an article for a small business magazine about
self-publishing as a marketing tool for businesses. Because I specialize in
helping businesses get into print, the article only took a few hours to
write. A few months later it was published. Almost immediately, my phone
began to ring and my e-mail box filled up with inquires.
Promote Your Books Through Flyers
- Judy Cullins - A good, inexpensive way to promote your books is a flyer. What
makes one flyer so much better than another? Use these tips to make yours stand out from the crowd.
Write Like a Pro Checklist
- Judy Cullins - Sure you can write, but can you write crisp, compelling
copy that eZINE publishers, related Web sites, and general audiences will clamor for?
7 Essential "Hot-Selling Points" To Impliment Before Writing Chapter One
- Judy Cullins - Every part of your book can be a sales tool. When you include
these tips, you'll sell more books than you ever dreamed of.
Third Party Endorsements Are Powerful! - Debbie Allen - Third party endorsements are so effective that in many cases, they will actually increase your sales figures more than a sales letter, advertisement or Website ever could. Hot Tips for Getting Book Endorsements
- Larry James - A few tips to help you get celebrity and high profile endorsements for your books.
Celebrity Endorsements
- Penny C. Sansevieri - One complimentary nod from a famous face can launch even the most obscure product.
You are far more likely to successfully write and publish your book if you follow these tips before you write a single chapter.
Self-Promotion Mistakes To Avoid
- Debbie Allen - The "Shameless Diva" says, "If you want to make more connections and create more opportunities you
must embrace self-promotion effectively and avoid costly mistakes."
Re-Ignite Your Marketing Plan
- Penny C. Sansevieri - Has the fire under your marketing campaign died down? Here are some ways to recharge your
efforts and kick-start your campaign again.
Engage Your Divine Spark!
- Burt Dubin - The what, the how and the WOW! of your
speaking business success breakthrough.
Online Promotion Beats Traditonal Ten-to-One
- Judy Cullins - While traditional marketing can work for
the book author or publisher, the return is dim for the huge effort it takes.
Sell More Books With a Powerful Back Cover
- Judy Cullins - Did you know that your back cover information is, after the
cover, the best way to sell more books?
Writing Ideas Unlimited
- Bob McElwain - Where do you get ideas for your articles? Here is a complete list of ideas to get you started.
Promote Your Book Online with a Short Article
- Judy Cullins - So many authors spend a lot of time and money on promotion
that doesn't work. It's time to do what authors do best - write a short article.
Publishing Your Book - What Way is Best For You?
- Judy Cullins - Self-publishing or traditional publishing? Hire a coach or do-it-yourself?
Profit or loss? Here are the $$ figures to help you make a wise choice.
Do You Need a Press Release?
- Alyice Edrich - If you have a business you do. Simply put, a press release is a unique story.
It is 500 or more words and usually not more than one page in length. It includes quotes from you as well as
testimonials from others.
The Reporter Called! Now What?
- Alyice Edrich - You've sent the press releases and after what seems like an eternity of waiting, you finally get the call!
The call that says, "Hey, we loved the press release and think there is a story to be written!"
How to Distribute Your Self-Published Book Offline
- Judy Cullins - Where is your book now? With a distributor? In a bookstore? On your website? Or, did it
already die an early death after a few months? New self-published authors often believe they need a distributor
to sell a lot of books.
Ten Tips To Get Started Writing Your Book
- Judy Cullins - You are far more likely to successfully write and publish your book if you follow these
tips before you write a single chapter.
Defy the Myths, Get Your Book Written - FAST!
- Judy Cullins - Most professional people complain it takes too long. They are too busy. Good reasons? NOT!
Why Write Articles to Publicize your Business?
- Judy Cullins - Reach 1,000 to 500,000 targeted buyers every day Online. That's one of the best reasons. There are 9 more.
What Makes One Book Outsell Another?
- Judy Cullins - Wouldn't you rather write a book that sells well than be stuck with unsold inventory?
Follow these 10 tips and get amazing results!
Wrinkle-Free Website Content - Charlene Rashkow - Whether you are designing a new web site, or revamping one that is already online, the content of your material must be offered in such a way as to appeal to your target market. It's important to put yourself in the place of your visitors. What do they want to see and what would they like to know right off the bat? When choosing your words you must make them as appealing and professional as possible. Creating an E-mail Newsletter - Moira Allen - Writers have experimented with a variety of forms of "self-publication" on the Web, and one of the most popular types of publication to emerge from online technology is the e-mail newsletter. Before yielding to the temptation of the "paperless periodical," however, you need to ask yourself a few questions -- the most important being "Why?" This article is in 2 parts. Your eZINE Promotion Checklist - Alexandria K. Brown - While there are seemingly endless ways to promote your eZINE and attract new subscribers, here's a list of Alexandria's favorite 15. 20 Words That Kill Your eZINE - Alexandria K. Brown - If you publish any type of e-mail publication, there's a likely chance that your eZINE is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter. Top 21 Web Site Mistakes - Corie Conwell - A great checklist to use to made needed adjustments to your own website. How Writing Every Day Will Keep You Writing Every Day - Dana Mitchells - "Write every day." It's common advice among writers. Yet some writers may wonder if it's really worth the effort. Factors such as writer's block or hectic schedules can make it difficult for one to find time to write every day. Notes on Self-Publishing - Dianne Durante - This article gives detailed information about self-publishing books, with procedures, names of companies, expenses recommended reading. How to Build and Sell Your eBook at the Same Time - Judy Cullins - You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place. Yet, you want to spend only a little time on it. eBook Publishing Checklist - Laura Orsini - A checklist of helpful ideas when developing an eBook; adaped from Laura's "eBook Basics Workshop." What Happened to My Book? - Günter Hansen - 15 priceless tips for the self-publisher directly from one of Larry's book printers! This article will give you a better understanding of the printing process and what you can expect when hiring a printer for your book. Don't Let Go of Your Dreams - Betsie - When we were younger, it seemed our imaginations allowed us to roam the world, making it our stage or better yet our playground. But we allowed ourselves to grow up - and not always in the right way. Many of us have lost the ability to dream big, great dreams that fuel mental excursions. Learn how dreaming big can help you as a author. POD: Dream or Disappointment?
- Peter Bowerman - In the past few years, POD has generated a huge buzz in the industry, promising to "provide the keys to the serious publishing
kingdom for all those authors heretofore locked out of the game" and other lofty claims. But, does the reality live up to the hype?
Overcome Writer's Block with Snake Dancing
- Judy Cullins - As a writer you may think you are blocked because you think your book may not be significant enough, you don't
know how to format it, or since you aren't famous, your book won't sell.
Overcome Writer's Block with Snake Dancing
- Judy Cullins - Why write an introduction? With a shorter introduction of one to two pages, and through the five essentials below,
your introduction will become the fourth sales tool for your book.
A Short Guide to Effective Public Speaking
- Stephen D. Boyd, Ph.D., CSP - Here are certain items every speech should include. Begin with an attention-getting device and preview
your speech. Be animated in delivery and look at your audience as you speak. Organize your speech and have only 3 or 4 points. Use your
own story and leave the audience with something to think about.
When Speaking - Be Brief
- Stephen D. Boyd, Ph.D., CSP - People today expect short speeches. Keep stories under two minutes. When possible say
less rather than more. Know the length of your speech by practicing it. Have few points and learn to divide parts of your speech
into time segments. Current great speakers are known by their brevity.
How to Design a Search Engine Friendly Web Site
- Herman Drost - Many web site designers don't design their sites for the search engines. This is a huge mistake because they miss out on
attracting lots of free traffic. Your beautifully designed web site may have cost you thousands of dollars but it still needs
to attract visitors to be profitable.
101 Tips and Ideas for Writing on the Run
- Allen and Linda Anderson - Another mini treasure chest of terrific ideas for authors! In 4 parts.
Create a Powerful Press Kit
- Dawn Josephson - Authors! A strong press kit is crucial for effective book marketing. Without it, all your promotional efforts could be wasted.
You may be able to talk a good game and get people excited about your book, but when they ask for your press kit and
see a measly, uninformative packet with a few clippings and nothing more, your build-up will fall flat.
Incorporate Humor in Your Next Speech
- Stephen D. Boyd, Ph.D., CSP - Some speakers say, "I could never use humor in my speech; I just don't feel comfortable with
it." I believe that anyone can use humor and that it is a valuable tool in speaking.
Distributor vs. Wholesaler Defined
- Eric Kampmann - Confusion reigns when we get down to defining the different activites of book wholesalers and book
distributors. It is important to accurately distinguish the two types of activities because they are extremely different in both
emphasis and kind. Hear a 33 minute interview with Eric Kampmann. Click here!
15 Irrefutable Marketing Proficiencies
- Adam Urbanski - Marketing is more than just one technique. It's about becoming proficient at many "little" things.
Check to see how many of them you've already mastered.
Top Seven Essential "Hot-Selling Points" To Implement Before Writing Chapter One
- Judy Cullins - Every part of your book can be a sales tool. When you include the tips in this article, you will
have a roadmap to follow to keep your writing organized and compelling, and you'll sell more books than you ever dreamed of.
Getting the Most From Your Book Printer
- Michele DeFilippo - Book printing is one of the largest expenses in publishing. Representatives from four book printers share their knowledge of
the printing process, offered the vendor's perspective on choosing a book manufacturer, and emphasized the
benefits of early communication with your printer.
13 Steps to a "Slippery Slope" Online Sales Letter
- Alexandria K. Brown - You are smart to offer a lower-priced alternative to hiring you, and to sell a product that can gain you passive income. If
it's going to bring in sales, you'll need a special sales page that has a "slippery slope" sales letter.
15 Slump Busters: What to Do When the Assignments Stop Coming
- Cal Orey - Whether you need a jump-start or want to make a comeback, Cal's slump busters suggest some strategies for boosting your number
of writing assignments, revamping your rebound strategies and coping while trying to end a bad streak.
5 Tips for Creating Sensational Soundbites
- Susan Harrow - Speaking in soundbites is a constant challenge. These tips will help you prepare for radio, TV and any media interviews.
Top 10 Things to do to Make Your Signature File Sell
- Judy Cullins - Whether you're sending an email to a prospect or posting a reply at your favorite message board forum,
ending with your name plus a sentence is a surefire way to grow your bank account.
Self-Publishing - Someone Who Succeeded
- Cal Orey - Veteran author and journalist, Cal Orey of South Lake Tahoe, CA interviewed Author & Speaker, Larry James for the
article, "Self-Publishing: Six Who Succeeded, You Can Too!" which appeared in the February, 2005 issue of "The Writer" magazine.
Things Are Not What They Seem
- Nina L. Diamond - The connection between returns and the bestsellers lists &
other publishing oddities. A must-read by all authors and publishers.
Demystifying the Query Letter
- Pam Claughton - Query letters probably cause writers more angst than just about anything else they write. Even writers with
beautifully written books often find writing the query letter to be the most stressful part of the publishing process.
Beware of he Discouragement Fraternity
- Robert Ringer -
Author Robert Ringer tells the stories of what made books into bestsellers. A very important article you need to read.
Beware of Cross-Grain Printing
- Dan Poyner -
More and more printers are cheating; they are mis-manufacturing books. Paper has a grainjust like wood. The paper in a book should have
its gain oriented vertically or top to bottom. When you send the request for quotations (RFQs) to printers, specify "right grain" printing.
Postage Rate Chart for Book Publishers
- Postage Rates Effective January 8, 2006. Here are the new Book Rate (Media & Library rates), Priority Mail (by Zones) and 1st Class USPS
rates in a handy comparison chart form.
How to Give a Great Speech
- Earl Nightingale - Congratulations if you are already an accomplished presenter; you are in an elite minority. For the rest of us,
the prospect of having to give a speech can feel like the terminal stages of some kind of tropical fever. Fortunately, there are secrets
that anyone can leverage to make a great speech. You may even learn to enjoy it!
What It Takes for a Book to Become a Bestseller
- Jerry D. Simmons - The term "bestseller" is synonymous with a book being selected for a position on a list, in a recognized print
medium, anywhere in the country. The designation of a book being a "national bestseller" is synonymous with a book being selected for a
position on a list of the best selling books in a particular print medium that has national distribution.
Why Care About the Business of Publishing?
- Jerry D. Simmons - Writing is difficult. After spending enormous amounts of time perfecting your craft, do you really want to know
that there is another important part to becoming a published author? The answer is an unequivocal, YES! If your goal is to become a published
author then here are some serious questions that you need to consider.
Getting The Word Out
- Paul J. Krupin - Here is Paul's basic guidance on getting the word out about a new book. This little outline
focuses on news release activities to get publicity in newspapers, magazines, radio, TV and in their Internet counterparts.
Why News Releases Fail
- Paul J. Krupin - More info on getting the word out about a new book with news releases. The media gauntlet -
here are the issues that can make you or break you.
"Top Tips" for TV and Radio Publicity
- Stafford Williamson - So, you want to get on radio, or television shows to publicize your latest book, video, song, or hot new
"rope-on-a-string" invention. Check out these tips!
NOTE: All articles listed above - written by Larry James - are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own website. Click here for details. Reprint requests for guest author's articles must be requested from the author. Their contact info can be found in the bio at the end of each article. Author & Speaker Coaching - Need more info? Have specific questions? Learn from someone who is doing it! Larry James is available for coaching for beginning authors and speakers or for authors and speakers who are stuck and need encouragement and some powerful ideas to move ahead. Perhaps true wisdom is not only possessing knowledge, but knowing who to ask.
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