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How to Enhance Your Book Listing

Larry James

1. Go to the Amazon "Books" homepage. All the way at the bottom, on the right hand side, there's a link called Author's Guide. Click on it.

2. Find the section on the Author's Guide page called The Catalog Guide. (It's about 3/4 of the way down the page.) It offers a bunch of selections, including "Enhance your book's detail page by offering persuasive content." Click on the Catalog Guide link.

3. The Catalog Guide page offers a link to the Online Content Form. (There are no direct URLs to these pages, because Amazon appends a long string of tracking numbers to the end of every Amazon URL). Click on the Online Content Form link.

4. You will be taken to a page called the Book Content Update Form. To fill this out, you will need to give Amazon the name of a contact person at your publisher, and the ISBN number of your book.

After filling out that basic information, you will be taken to a page where you can add up to five glowing reviews of your book; an excerpt from your book; your bio; and more.

If there are errors in your book listing in the material currently posted on, send email to:


Sales Rank Multichecker For Sales Ranks - With a single click on this form, you can check the Amazon sales ranks of up to ten of your books at once - in either the US, Canada, or the UK - along with the estimated shipping times. You can also check similar books to keep tabs on your competition.


Question:  What do's book sales rankings mean regarding your book's sales?

Answer:  Not much! Here's a report.


Super Secret Numbers - If you've been trying to reach the folks at Amazon by telephone, we've got their numbers. Put them in your PDA:

206-622-2335 Headquarters
206-266-1000 Headquarters
206-622-2405 Fax 206-266-2950 Fax

Here is a Website that claims to have many more phone numbers and e-mail addresses. Caution: I cannot vouch for the validity of these numbers because the person who put up the Website had a bad experience with Go to:

Also check out:!


Many publishers express their frustration with the inability to contact a human being at for content corrections or changes. You can easily submit changes to your titles listed on through the "Suggestion Box" at the bottom of the page for every book. Through the online catalog update form link on the same page, you can submit changes to title, author, languages, binding, number of pages, pub date, and format/edition. Expect these changes to take 5-7 business days, and if you don't see the change by then, submit it again.


Copyright © - Larry James. Larry James is a professional speaker and the author of three relationship books, "How to Really Love the One You're With: Affirmative Guidelines for a Healthy Love Relationship," "LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing" and "Red Hot LoveNotes for Lovers." Larry James also offers "Author & Speaker" coaching. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. -


NOTE: This article is available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own website. Click here to obtain permission and for details.

  If you would like to talk one-on-one with Larry James about issues related to this article, you are invited to arrange for a private coaching session by telephone. Go to Author & Speaker Coaching for specific details and fees.

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